Arcona - augmented reality system with a register of land plots on the blockhouse Источник: https://cryptocash.guru/ico/arcona-ico/

reference Title : Arcona. Business model : augmented reality system on the blockbuster. The chip of the project : the sale of virtual land for the placement of objects in popular places. Country of location : Gibraltar. Start ICO : April 15, 2018. Completion of ICO : July 14, 2018. The minimum investment : 0.025 ETH. Платформа: Ethereum (ERC20 token). In what currency can you make investments : ETH. How much they want to collect investments : Min: 2 746 ETH. Max: $ 25 million Rating : Icobench - 5.0, TrackIco - 4.1. Official site - arcona.io . «Twitter» - @arconaico . The official thread on the forum is bitcointalk . White paper - in English , in Russian . Road map . Telegram YouTube Facebook

Arcona - augmented reality system that allows you to buy virtual land plots, plotted on maps of cities around the world. Sites are sold for a crypto currency at an auction. Virtual "land" can be leased, resold or used to install objects of augmented reality that will be available to owners of smartphones and VR-devices. ICO Arcona will last until July 14, 2018, and by the end of the fourth quarter the team is going to present a working prototype of the user application. The developers of Arcona believe that the project will open new ways of development for entrepreneurs and marketers. Augmented reality will act as an interactive advertising platform, and private entrepreneurs will have the opportunity to conduct shows and installations anywhere in the world. What problems can the augmented reality solve? Augmented reality, or augmented reality, is a young technology that was actively used only a few years ago. Existing AR-devices, such as glasses and helmets, are now able to create complex 3D images superimposed on real-world objects. The market is in search of scenarios for using augmented reality, which could solve the real problems of consumers. Today, AR technology is mainly used in mobile games . The creators of Arcona went the other way: their project is sharpened for the needs of the business. Augmented reality can be useful in solving several problems: Search for new advertising formats. Existing marketing tools are close to exhausting their capabilities. The growth in the number of the same type of advertising reduces its effectiveness and irritates the audience. Binding of cultural events to a specific place. For the exhibition, the creation of an art object or the opening of a museum requires a dedicated space, while the change in location is expensive. Users of smartphones and VR-glasses do not have a single solution to access the augmented reality. Existing AR-projects are created by a number of independent studios, which makes the diffusion of technology difficult. The lack of a standard tool for developing AR-applications. Programmers have to use many different APIs and libraries that are not consistent with each other.

Figure 1. Augmented reality allows businesses to work with multiple locations. The above problems make it difficult to develop a market for supplemented reality applications. At the same time, modern VR-devices are ready to solve more large-scale tasks than drawing game objects in a confined space. The creators of Arcona are going to make the most of these opportunities. In their opinion, any point of the planet should become a place of interactive interaction with users. Virtual land plots At the heart of Arcona is a virtual world map, divided into many squares of 100 square meters. m. Users can purchase land plots located in different parts of the world, including central streets and squares of large cities. The sale is conducted through an auction, and for the payment of all transactions, crypto currency is used.

Figure 2. Market platform. Participants in the system may dispose of the purchased shares at their own discretion: to lease; resell to other project participants; use to install your own virtual objects. Ownership of each plot is recorded in the blockhouse. The registration number of the square and its geographical coordinates are recorded in the public register. The project does not deal with the sale of real land: only the right to place digital objects in augmented reality is redeemed. Since any virtual installation is just a collection of data in the Arcona database, the system does not violate the property rights of property owners. Project Ecosystem Arcona is not only a database of land plots, but also a set of services for working with augmented reality. The project ecosystem consists of 4 modules: Table 1. Modules of the Arcona system. Module name Appointment Automated modelling system. 3D-objects modeling system. With its help, users can create their own objects in augmented reality. Integrated modelling environment. The development environment for AR applications. AR viewer A client for mobile devices, which opens access to the augmented reality of Arcona. Smart contract. Smart contracts Ethereum, responsible for conducting transactions in the system. According to the developers, access to the augmented reality objects can be obtained with any portable device - tablets, smartphones, VR-glasses, helmets and headsets. The application will be distributed free of charge, which will achieve maximum audience reach. Usage scenarios Developers of Arcona strive to make the augmented reality accessible to business. White paper system describes several basic scenarios for its use. First of all, the project can be useful for marketers and PR-managers. AR technology creates a second layer of the surrounding reality, which allows you to place additional advertising, visible to all users of VR-devices. This provides a wide variety of formats: banners, interactive ads, "live" 3D-models. According to developers, PR-departments of companies and advertising agencies will become the main users of Arcona.

Figure 3. The possibilities of augmented reality when working with real-world objects. An opportunity that will appeal to private users and small businesses is the creation of art objects and the holding of shows anywhere in the world. Entrepreneurs and artists can use augmented reality to hold exhibitions, install sculptures or create virtual models of historic buildings. The project team The Arcona team consists of 11 people, three of them are professional developers. Let's list the founders of the project, who occupy leading positions: Ilya Korguzalov, CEO. For more than 15 years he was engaged in the development of business projects, he founded an advertising agency and a magazine about tourism. Diana Sorina, Marketing Director. Experience in the advertising field - more than 12 years. Tatyana Chernykh, marketer. More than 12 years working in journalism and advertising. Daniel Girdea, Development Director and Investor Specialist. Previously worked in real estate sales. Igor Christmas. Has a doctorate in theoretical physics, more than 20 years engaged in entrepreneurial activities, including in the IT sector.

Figure 4. Project team. ICO conducts Piligrim XXI, registered in Gibraltar. It is noteworthy that the team already has the experience of creating tourist locations using the technology of augmented reality. Since 2014 the company managed to create 8 parks in 6 countries. Most of them are located in Russia and the Baltic states. Road map 2018 year. Conducting ICO and launch auctions for the sale of plots. Release of the prototype of the supplemented reality user application. Beta version of site positioning technology. 2019 year. Launch of augmented reality application in 10 major cities. 2020-2023 Expansion of geography. ICO To make settlements within the system, the ERC20 token ARCONA is used, which is offered for purchase at the ICO stage at a price of 0.0025 ETH. Crowdsdale started on April 15 and will last until July 14, 2018. The emission limit is 135 million ARCONA. Every day there are 4 free sites among ICO participants that can be sold or used for their own purposes after the system is launched. Token distribution: 20% - the team; 7% - in favor of project advisers; 60% - public sale; 11% - reserve fund; 2% - bounty.

Figure 5. Distribution of tokens. The collected funds will be spent for the following needs: Software development - 22%. Marketing - 30%. Conferences and exhibitions - 12%. Administrative costs - 10%. Partnership with other projects - 10%. Other expenses - 6%.

Figure 6. Distribution of income from krauseyla. Expert evaluation On the site icobench.com, the project received mixed comments from experts, which made the overall score 4.1 4.1. The rating was based on 25 opinions. The most detailed comment was left by the user Douglas Lyons from among the TOP-50 icobench experts, who highly appreciated the project team, but at the same time criticized his concept: Whitepaper is terrible and irrelevant. Auction of digital sites in my understanding looks strange (in the form that is described). [...] The main problems are the non-obvious attractiveness of the project for users and the questionable profit for investors.

Figure 7. Profile of the expert on the icobench. The presence of a strong team is an advantage noted by most experts. The most controversial issue remains the viability of the idea behind the project.

LINKS

* Website: https://arcona.io
* Whitepaper: https://www.arcona.io/doc/arcona_white_paper_en_4.pdf
* Reddit: https://www.reddit.com/r/arcona/
* Bitcointalk ANN: https://bitcointalk.org/index.php?topic=4317863
* Twitter: https://twitter.com/arconaico
* Medium blog: https://medium.com/@arcona
* Facebook: https://www.facebook.com/arconaecosystem/
*Smart-contract:https://github.com/ArconaEcosystem/arcona-system/blob/master/ArconaCrowdsale.sol
* Vkontakte: https://vk.com/arcona_ar
* LinkedIn: https://www.linkedin.com/company/arconaecosystem/
* Instagram: https://www.instagram.com/arconaico/
* Youtube: https://www.youtube.com/channel/UCIeTXJzDqRv4O-ckSBUtneg/
* Telegram group: https://t.me/arcona_ico
* Telegram channel: https://t.me/arconaico

Bitcointalk Profile:( feby2003 )